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I’m Chris Allen. I’m a designer who thinks in systems, works across product and brand, and cares deeply about building things that people love to use.

Trusted with the work of

  • Adobe
  • BitGo
  • Formula.Monks
  • Microsoft
  • NASDAQ
  • United Airlines
  • Amazon
  • Charged Particles
  • Google
  • Monks
  • Nike
  • U.S. Space Force
  • Apple
  • .SWOOSH
  • INTERPOL
  • McLaren Racing
  • Shyft Network
  • VaynerMedia

Featured work.

All work
Chris' contributions, leadership, and guidance was precisely what we needed to get us to launching our latest major app release in nearly three years.

Daniel Mack

Director, Digital Strategy & InnovationUnited Airlines

Capabilities

Designing hands-on.

Three core areas I create value, from design tokens to a full re-brand.

  • Design systems

    Tokens at the root, components that compose, and the governance that keeps the system honest as it scales.

    • Token architecture & theming
    • Component libraries & living docs
    • Adoption, governance & contribution
  • Product UX

    Design and strategy, from the developers to the users, creating solutions built on efficiency and simplicity.

    • Strategy & end-to-end flows
    • Prototyping & validation
    • Accessibility as a design input
  • Brand & identity

    Systems-minded identity that survives contact with product and holds together across every surface and market.

    • Identity systems & guidelines
    • Brand-to-product translation
    • Multi-market rollout

Testimonials

In their words.

Not metrics, people. A wall of words from the teams I’ve built systems, products, and brands with.

Though Chris' time here at United was short, man do I miss him. We need you back.

Michael Petermann

Managing Director, Digital Strategy & ProductsUnited Airlines

The graphic assets received high praise from community and clients. Our websites were well received, and one won a design award. Our own tech teams noticed how reliable and polished the work was. Chris has been a game-changing partner for us.

Juan Aja Aguinaco

Co-FounderShyft Network

I met Chris at a local crypto meetup here in LA, and we got along right away. When it came time to search for designers for our IDO and NFT launch, I knew he would be able to handle it. Chris built us a fantastic website that created the aesthetic and feel that we were going for perfectly.

Ben Lakoff

General PartnerBankless

Chris is a rare combo: an extremely talented, skilled designer alongside someone with deep technical knowledge and hands-on experience developing for the web. His years of experience, including running his own company, showed in his strategic wisdom and his ability to streamline projects and processes.

Michael Lopez

Senior Web DeveloperMonks

Chris did phenomenal work on the brand refresh and helped me make the case to move it forward over the finish line with leadership. He played a key role and for that I am deeply appreciative.

Brady Brim-Deforest

Co-FounderMonks

Having witnessed his work first-hand, I know how much dedication and care he puts into every project. He should feel immensely proud to see this world-class brand come to life.

Patrick Ward

Director, Institutional MarketingVanguard

Chris helped with idea generation, brainstorming and he walked us through every single step. Chris was very transparent and open for discussions with every little design element. We felt included in the entire process.

Joseph Liu

CEO, FounderPermissionless

Chris was a pleasure to work with. He not only delivered exactly what we were after, but designed it in a way that was easy to update on the back end and visually pleasing and responsive on the front end. I can't recommend him enough!

Patrick Barrington

Co-FounderProspect Sports