Charged Particles

Web design

Overview.

NFTs With an Artist-First Community

I led the design and development of the Charged Particles website, transforming a complex decentralized finance concept into a clear and visually engaging online experience. The site was built to introduce users to the protocol’s unique ability to deposit digital assets into NFTs, making them yield-generating tools. I crafted a responsive and intuitive interface that communicates the platform’s functionality while guiding users through its diverse use cases in art, gaming, and digital collectibles. Through thoughtful visual design and user-centered architecture, the website presents a technically advanced product in a way that feels approachable and community-driven.

The work.

Industry

Web3 / Cryptocurrency

Role / Services

Web design

Brand guidelines

Content

Strategy

UX/UI design

Location / Timeline

Chicago, IL, USA

2021

Tools

Webflow

Figma

What was delivered.

I designed the Charged Particles website with a focus on security, user experience, and clarity to support the platform’s innovative DeFi and NFT functionalities. By integrating Know Your Customer (KYC) protocols, the site ensures regulatory compliance and builds user trust. The intuitive UI/UX design simplifies complex financial concepts, making it accessible to a broad audience. This approach not only enhances user engagement but also contributes to the platform’s financial success, as evidenced by the substantial sales and interest generated shortly after launch.

Know your customer.

When designing the Charged Particles website, I prioritized security and regulatory compliance to ensure user trust and platform integrity. This involved integrating Know Your Customer (KYC) protocols and robust security measures throughout the user interface, aligning with best practices in Web3 security. By focusing on these elements, the website effectively communicates the platform’s commitment to safeguarding user assets and complying with evolving regulatory standards.

Website.

To support the growth of Charged.fi, I designed the website to bridge the gap between complex Web3 functionality and an accessible user experience. The goal was to create a trusted, visually clear environment that introduced new users to the Charged Particles ecosystem while guiding them toward the decentralized application. Recognizing that most users do not need to understand the mechanics of smart contracts or DeFi to engage meaningfully, I focused on simplifying technical concepts through clean design, intuitive navigation, and approachable language. The site also incorporated essential elements like an investor overview and advisory board section to support ongoing fundraising and establish credibility. This user-first approach helped position Charged Particles as a leading example of how to communicate advanced blockchain functionality in a way that feels familiar, secure, and engaging.

By the numbers.

To support rapid growth and accommodate thousands of users, I designed the Charged Particles platform with scalability and user engagement at its core. By integrating decentralized finance functionalities into NFTs, the platform enabled users to deposit digital assets, such as USDC, into their NFTs, creating interest-bearing tokens. This innovative approach led to significant early adoption, with 168 “Protons” minted and approximately $215,000 in sales for artists within the first two weeks. Additionally, over $15,000 was “Energized” and deposited into NFTs, generating substantial interest for holders and enhancing the value of their investments. These design choices not only facilitated a seamless user experience but also positioned Charged Particles as a pioneering force in the NFT and DeFi space, driving sustained user engagement and platform growth.

Outcome.

In a fast-moving and often unpredictable Web3 environment, I designed the Charged Particles website to offer clarity, stability, and trust. My goal was to translate the protocol’s complex DeFi and NFT functionalities into an experience that felt approachable and intuitive. Through streamlined information architecture, simplified technical language, and a responsive design system, the site empowers users to explore interest-bearing NFTs without needing prior crypto expertise. By aligning the visual identity with the project’s innovative spirit and community values, the website serves as both an educational gateway and a functional bridge to the dApp, making advanced blockchain technology more accessible to creators, collectors, and investors alike.

10K+

The strong growth in interest around Charged Particles is a direct reflection of the success of the website and branding I designed. By creating a clear, engaging, and trustworthy digital presence, we helped drive significant community engagement, resulting in more than 10,000 individuals attending metaverse live events organized by Charged Particles. This surge in participation highlights how effective design and branding can translate complex Web3 concepts into accessible experiences that build momentum and attract a global audience.

$15K+

The growth of user engagement and asset activity within Charged Particles reflects the strength of the website and branding I designed. Through a clear and accessible user experience, we successfully encouraged participation in the platform’s unique features, resulting in over $15,000 being “Energized” and deposited into NFTs. This not only generated thousands of dollars in interest for NFT holders but also demonstrated how effective design can drive real financial value and deepen user investment in a complex Web3 ecosystem.