I would imagine there are multiple redundancies so that something like this does not happen — especially at the Oscars! But there’s one thing the Academy possibly didn’t consider, or forgot, for this year’s winner cards: typography.
Typography. The class I dreaded taking the most back in college. Who cares about typography? Fonts? Kerning? Serif/Sans-Serif?
Apparently, every designer.
You will never look at typography the same again after this class.
This was the first thing my professor said after introducing himself and welcoming us into his class. He was a shorter man, British, wearing an ascot and smoking a cigarette (no, I was not in college back in the 50’s, this professor was just a special kind of bizarre). At this point in my design career, fonts were the furthest thing from my train of thought. I was interested in speeding through Graphic Design so that I could get into animation and special effects for film (clearly I detoured somewhere). Typeface? Not on my list.
It wasn’t until a month or so later, I was sitting in the movie theater waiting for my film to start when the previews started to roll. I leaned over to my friend (also from my class) and said very dismissively, “Can you believe the kerning on those titles?”
Son of a bitch. I cared about typography. Mr. British-Ascot was right. Now years later, I really care about typography. I notice constantly when an excellent typeface is used and of course when it isn’t. I’ve turned into the guy that will spend 30 minutes watching an Apple WWDC presentation about the introduction of the San Francisco typeface.
Benjamin Bannister‘s article brought me back to when I began to enjoy the purpose of a good typeface. Why choosing the correct fonts, spacing, colors, layout, etc., are so vital to conveying a message and clarifying legibility. During The Oscars, typeface on the card didn’t even cross my mind as I was too swept up in the drama of what was happening. But, it all makes perfect sense. This article is a perfect dissection of what happens when design is overlooked.
Typography matters. And as I once told, “You will never look at typography the same again.”