Ten years ago, print was the only format of book that existed. When digital arrived, we noticed that our work was beginning to compete not only with other printed books and their digital versions, but with digital media itself. As a result, in the last 5 years our books have become deeper and more elaborate. If beforehand we would idealize books, today we think of them as experiences, because at the end of the day they are competing against other experiences.
I have always longed for a Taschen collection (ok, maybe I could just start with one). They are brilliant works of art.
An interesting conversation arose when Apple released their “coffee table” book, simply titled “Designed by Apple in California“. What was the purpose of the book? How could they justify the $199/$299 price-point? Was this just another Jony Ive art project? To me, all of these answers pointed to Taschen’s style of design and curation and all of it made perfect sense.
These aren’t books in the sense of losing yourself in an adventure or tale. They’re artistically designed curations that make any graphic artist foam at the mouth over the obsessive and painstaking amount of detail spent on layout, page structure, chronology, font face, color, even texture.
For me, I’ve been dreaming of purchasing Michael Muller’s stunning work of art, “Sharks” since it was announced. And when I do, it will sit nicely nearby a pure white box of “Designed by Apple in California”. But not just to sit there as a piece of decoration. These works of art are meant to be enjoyed, experienced, and lost in.